How multi-site content management works

Overview

The moment you manage content for more than a couple of sites, the hard part stops being writing and becomes coordination — keeping each site's voice distinct, each schedule on track, each client's content separate. AutoPublish handles this by making every connected site its own isolated context. A site has its own CMS connection, its own brand voice and Business Brain, its own topic plan and calendar, and its own review rules. Nothing is shared unless you share it. This page walks how that works in practice — the setup, the per-site configuration, and how generation and publishing stay correctly scoped.

Step by step

1. 1

   Connect each site

   Add every site as its own connection — WordPress, Ghost, Shopify, HubSpot, or Notion. Each gets its own credentials and posting defaults. Sites can be on different CMS platforms.

2. 2

   Configure each site's context

   Set each site's brand voice, Business Brain, and publishing cadence individually. These are scoped to the site — site A's brand voice never appears in site B's articles.

   This per-site isolation is what makes AutoPublish usable for agency client work and affiliate portfolios: every brand stays distinctly itself.

3. 3

   Plan each site's content separately

   Build a topic plan and content calendar per site. Each site's calendar runs on its own cadence, so one site can publish daily while another publishes weekly.

4. 4

   Generate in the right context

   Articles for a site are generated against that site's brief, brand voice, and Business Brain. Because context is scoped per site, output is always produced for the correct brand.

5. 5

   Apply per-site review rules

   Each site has its own review setting — client sites and brand-sensitive sites can require human sign-off, while your own properties publish directly. Review rules don't have to be uniform.

6. 6

   Publish and monitor per site

   Each site publishes on its own schedule through its own connection. You switch between sites in one click, and the dashboard always reflects the active site's calendar, queue, and content.

Frequently asked questions