Overview
Most AI writing tools stop at a draft in a document. AutoPublish runs the whole pipeline: research and planning, generation against a real brief and your brand voice, image and metadata, a 14-signal quality gate, and publishing straight to your CMS. The eight steps below are the full path. You configure it once — connect a CMS, set a brand voice, decide whether to review or publish directly — and after that the process runs on the topics and schedule you give it. Nothing here is a black box; each step has a clear input and a clear output.
Step by step
- 1
Connect your CMS
Connect WordPress, Ghost, Shopify, HubSpot, or Notion over each platform's official API — for WordPress, a native Application Password. Nothing is installed on your site.
You set posting defaults at this stage: default category or section, post author, and whether articles publish live or land as drafts. Multiple sites can be connected, each as its own context.
- 2
Set brand voice and Business Brain
Define how content should sound (brand voice) and what it can say (Business Brain — products, approved claims, banned phrases). Every generation writes against both.
This is the step that separates AutoPublish output from generic AI text. The richer the voice samples and the Business Brain, the more the drafts sound like your brand from the first pass.
- 3
Plan topics and cluster keywords
Add topics or keywords, and AutoPublish groups them by intent into hub-and-spoke topic clusters — so the plan builds topical authority rather than scattered, self-competing posts.
- 4
Build the SERP brief
For each article, AutoPublish reads the live search results — intent, the heading patterns of ranking pages, real searcher questions, word-count targets — and assembles a structured brief.
The brief is the spec the model writes against. It is editable before generation if you want manual control over a priority page.
- 5
Generate the article
AutoPublish drafts the article on the model you choose — GPT, Claude, or Gemini — under BYOK at provider cost, writing against the brief, your brand voice, and your Business Brain.
- 6
Add featured image and metadata
A featured image is generated or stock-matched with alt text, and a length-correct meta title and description are written — so the article is complete, not a bare body of text.
- 7
Pass the 14-signal quality gate
The finished article is scored 0–100 across 14 signals — structure, depth, originality, internal linking, readability, metadata, and more. Articles below threshold are flagged and held back.
This is the step that keeps volume from becoming a thin-content liability. Internal links are injected from your live sitemap at this stage, so the article connects into the rest of your site.
- 8
Publish — reviewed or direct
Passing articles either enter the review queue for human sign-off or publish straight to your CMS, on the schedule you set. An IndexNow ping can fire on publish for faster discovery.
Frequently asked questions
How long does the whole process take to set up?
The one-time setup — connecting a CMS, setting brand voice and Business Brain — takes a few minutes to a focused session, depending on how much voice material you provide. After that, generating and publishing an article runs in minutes.
Do I have to use every step?
The core path — brief, generate, gate, publish — always runs. Optional choices are yours: topic clustering vs. ad-hoc keywords, human review vs. direct publishing, and which model to generate on. The quality gate is not optional; it runs on every article.
Can I review articles before they publish?
Yes. You can route any site or content stream through the review queue, where a human reads, edits, and approves each article before it goes live. Direct publishing is opt-in.
What does it cost to generate an article?
Under BYOK you pay your AI provider's published rate with no markup — typically a few cents to around half a dollar per article depending on the model. Your AutoPublish plan covers the platform; the model cost is separate and honest.
Which CMS platforms does this work with?
WordPress, Ghost, Shopify, HubSpot, and Notion directly, plus Webflow and others via integrations. Each connection uses the platform's official API.
When AutoPublish is not the answer
We would rather you know now than sign up and churn. AutoPublish is not the right tool if any of these describe you:
- You need a few deeply original thought-leadership pieces — that is a job for a specialist writer with real lived experience, not a volume tool.
- You will not review AI output at all. The 14-signal quality gate is a safety net, not a replacement for editorial judgment.
- You want to publish thin content fast to game search. The quality gate is built specifically to stop that — you would be fighting your own tool.
- Your content needs licensed expertise — medical, legal, or financial advice — without a qualified expert reviewing it before publish.
- You need original news reporting or investigative journalism, which depends on primary sourcing AutoPublish does not do.
Related pages
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