Definition
Entity SEO is an approach to optimization centered on establishing your brand, content, and topics as recognized entities in Google's Knowledge Graph rather than targeting keyword strings in isolation. By consistently using structured data, building brand mentions across authoritative sources, and creating comprehensive topical coverage, you help Google associate your site with specific concepts and improve rankings across a whole subject area rather than individual keywords.
Entity SEO in practice
See Entity SEO in practice
AutoPublish automates the workflows behind these concepts — from programmatic content at scale to automated publishing across every major CMS. Start free and see the difference.