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E-E-A-T

Definition

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the four qualities Google's Search Quality Raters use to evaluate the credibility of web content. Google added 'Experience' (first-hand experience with the topic) to the original E-A-T framework in 2022. High E-E-A-T signals include author bios with verifiable credentials, original research, named bylines, accurate information, and a secure and transparent website.

See E-E-A-T in practice

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