Definition
Google's Knowledge Graph is a database of real-world entities — people, places, organizations, concepts — and the relationships between them that Google uses to understand search queries contextually. When your brand or content is associated with well-understood entities in the Knowledge Graph, Google can better surface your content for related queries. Building entity associations through consistent use of structured data, Wikipedia mentions, and authoritative external links helps establish Knowledge Graph presence.
Knowledge Graph in practice
See Knowledge Graph in practice
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