Definition
A SERP feature is any result on a Google search page that goes beyond the standard ten blue links, including featured snippets, knowledge panels, image carousels, People Also Ask boxes, local packs, and video results. Winning SERP features increases click-through rate and brand visibility even without ranking at position one. Structured data markup (schema.org) is the primary mechanism for signaling eligibility for many SERP features.
SERP Feature in practice
See SERP Feature in practice
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