Definition
Schema markup is structured data added to a webpage's HTML using the schema.org vocabulary, typically encoded as JSON-LD, that helps search engines understand the type and context of content. Common schema types include Article, FAQPage, HowTo, Product, LocalBusiness, and BreadcrumbList. Implementing relevant schema can make pages eligible for rich results in Google, which increases click-through rates by displaying star ratings, prices, or FAQ accordions directly in the SERP.
Schema Markup in practice
See Schema Markup in practice
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